Sports academies need cutting edge digital systems to help them grow and manage their operations efficiently

A Complete Website and Booking System
  • A custom website with a content management system​
  • Take term time bookings and holiday camps
  • Offer extras at the time of the booking
  • Handles multiple sports across multiple venues​
  • Take credit and debit cards, cash and cheque payments
  • Create telephone/paper bookings on behalf of customers
  • Take online and offline bookings
  • Auto renewal of term time bookings
  • Book multiple players in a single booking​
Discounts & Promotions
  • Time limited price promotions e.g. early bird
  • Venue or event specific discounts 
  • Sibling discounts
  • Membership discounts
  • Discount vouchers:


Discounts & Promotions

Efficient Delivery
  • Auto generation of player registers 
  • Registers emailed automatically to the right coaches each day 
  • Record attendance – useful for health and safety compliance
  • Registers can include:


Efficient Delivery

Cash management and reporting
  • Flexible booking models (ad-hoc, monthly, termly or annually)
  • Recurring fees collected automatically on the due date
  • View and manage successful and failed payments 
  • Create reconciliation reports instantly
  • Identify lifetime value of your customers
  • Automatically notifies customers and admin if fee not collected 
Effortless Marketing and Communications
  • Smart Automated email marketing system
  • Maximise upselling, cross selling and retention
    • Use purchase history to sell more and retain more
    • If they bought after school sports we push holiday camps
    • If they bought holiday camps we push after school sports
    • Retention campaigns (several emails sent X days apart)
    • Sell extras post purchases
    • Abandonment campaigns to nurture visitors who started the booking process but did not complete
    • Ad-hoc non automated campaigns for promotions and brand awareness
  • Service emails and messages
  • Social Media integration
Develop Great Relationships
  • Customisable CRM Module
  • Manage relationships with organisations, parents and players
  • Brings together contacts details, transaction history etc.
  • Control staff access to the CRM
  • Send out emails to parents and keep notes
  • Staff directory
  • Create engagement scores for each customer
  • Target your best customers
Private Messaging Module
  • Single tool to manage two way communication between coaches, players and parents
  • Send messages to individuals and groups
  • Use for announcements, reminders, match day arrangements etc.
  • Safe and secure


Complete Package
  • 24/7 tech support
  • Hosting in UK or UAE
  • Request new features as your business needs evolve
  • Safe and secure
  • Staff training provided
  • Complies with the data protection regulations 
Cost-Effective Partnership
  • Auto renewal of term time bookings​
  • Handles credit and debit cards, cash and cheques
  • Take online and offline bookings
  • Book multiple players in a single booking​
  • Create telephone/paper bookings on behalf of customers


Cost-Effective Partnership

Amaven’s online BOOK PAY PLAY system is designed to help coaching companies and sports academies to grow revenue and reduce administration overhead. We understand your pain points and have worked with many sports coaching organisations and clubs to market themselves a lot better, selling more and manage their operations more efficiently. 

The BOOK PAY PLAY is not a one size fits all system, we customise it to fit into partners business and their operations. This is the most advanced system of its kind and brings together many great features which every sports academy needs to grow. We will even develop new features for you if needed. Upgrades, new features, hosting and training are also included to give a one stop shop for everything digital. The best part is it costs nothing upfront, we take a small percentage of each booking value so you can pay as you go. 

The system is being already used successfully by a number of sports coaching businesses in the UK. 

Request a demo and join our happy customers.

Cost-Effective Partnership

  • No upfront costs 
  • No hidden costs
  • Revenue share or fixed fee models
  • Receive new features and system upgrades FOC
  • All features are standard except two extras:


Cost-Effective Partnership



Request a demo and join our happy customers.

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Book Pay Play
Book Pay Play system has improved our customer experience journey enormously. Parents can book easily whenever they want. We are able to sell out most of our programmes because we are able to market effectively. We have also improved our customer retention and revenue through cross selling
Robbie Trimm
Founder, Pleiades Leisure
Contact Robbie >
Book Pay Play
Our new online system has transformed the way we do business. Parents and players find the system easy to use and our coaches are now much happier because they can focus on coaching rather than having to handle payments and other queries.
Matt Johnson
Managing Director, Sportscape
Contact Matt >