You are here


Pete Ackerley, Ex FA and ECB, joins Amaven advisory board to accelerate sport sector

Young boys playing football on pitch Amaven

We are delighted to announce Pete Ackerley as the newest member of the Amaven advisory board. 

Pete Ackerley is an influential name in UK sport, having been involved within the industry for over 20 years. Pete’s last post was Head of Participation at The Football Association (otherwise known as the FA) where he was responsible for participation across all areas of the game. Prior to this, Pete worked as the Senior National Game Development Manager for The FA where he oversaw the development of all the non-professional football in England. 

Pete has always had a passion for development and participation in sport, as a semi-pro cricketer in the Lancashire leagues, he had been involved in several coaching and development programmes and in 1995 he became part of the local coaching network in Lancashire. This led to a job with Lancashire County Cricket Club and in 1999 the England and Wales Cricket Board (known as the ECB) asked Pete to lead their education department which focused on getting cricket into schools. Over the next 10 years he became Head of Development at ECB where he was responsible for the strategic leadership and management of the national development team which inspired participation and interest in cricket, especially in young people.

In addition to his work experience, Pete is a Trustee of Wembley National Stadium, Football League Trust and a board member of SPORTA ‘Make your Move’ board. He is also a mentor for cohort of Sport England Cranfield Management & Leadership Programme and a Member of Lord’s Taverners Charitable Giving Committee.

Pete will join several other experts from the sport, fitness, health and wellbeing sectors. Experts include Mike Loosemore, who is one of the Lead Sport Physicians for the English Institute of Sport and current doctor to the British Olympic Boxing team, Robbie Trimm, Managing Director of Pleiades Leisure and Advance, Tania Swift, Physical Development Specialist and the Founder of BInspired, and Steve Wyatt, Specialist Strength and Conditioning Coach and Head of Programme Development at Amaven. 

PK Vaish, co-founder of Amaven, said: “We are thrilled to welcome Pete to Amaven. He is an influential figure within in the football, cricket and UK sport industries and we hope that he will use his experience working in the FA and ECB to help us improve Amaven’s sport sector to get more children participating in sport. 

“We pride ourselves on working with experts who are passionate about sport, physical activity and sustainable healthy lives. Every individual on our advisory board truly believes in the importance of making sport, fitness and activity accessible and enjoyable to all.” 

Keep up to date with the latest Amaven news by subscribing to our mailing list.